Feeling frustrated that your content isn’t generating leads?

Professional copywriters don’t rely on inspiration.

They use a system.

The Copywriting & Content Essentials course teaches you that system.

Is this You?

You spend hours each week creating posts, pages, or emails.

You rewrite them more than you’d like.

You might even use AI to speed things up.

Yet it still doesn’t feel clear. It doesn’t get the response you expect.

And you’re not convinced it’s saying the right thing.

That’s rarely a writing problem.

It’s a lack of structure behind the writing.

This course teaches you the same thinking system professional copywriters use to decide what to say, who it’s for, and how to structure it so content actually makes sense.

When the thinking is clear, the writing gets easier. AI becomes more useful too.

Who's This Perfect For

This course is for people who didn’t plan to become content creators, but ended up responsible for it anyway.

You’re a solopreneur wearing all the hats

You run the business and deliver the work. Content creation quietly became your job too.

You need a reliable way to explain what you do and show up consistently without draining your energy.

You work in a business where “content” became your job

You weren’t hired to be a writer.

You know the subject, but no one showed you how to structure content clearly.

So you guess, copy what looks reasonable, and hope it’s good enough.

This course gives you a practical system for deciding what to say and how to say it.

If you’re chasing shortcuts, viral tricks, or AI doing all the thinking, this won’t be for you.

Imagine how content creation could look for you...

  • You already know who you’re writing for.

  • You’re clear on the point you’re making.

  • You’re not holding five half-formed ideas in your head at once. The structure is there before the words.

  • You plan next week’s content without resistance.

  • You know where the ideas are coming from.

  • You can see how each piece helps your audience understand something more clearly.

  • You start to look forward to writing. Not because it’s suddenly fun, but because it’s no longer exhausting.

  • You’re helping people.

  • You’re demonstrating your capability. And you’re doing it without burning through your headspace.

    That’s what happens when the thinking is done first.

What this course improves

Clarity

You know who you’re writing for, what they need to understand next, and what the point of the piece is.

Fewer false starts. Less rewriting.

Confidence

You use proven copywriting frameworks to structure posts, pages, and emails.

No more guessing or rambling. You'll develop a clear, logical flow.

consistency

You stop relying on motivation.

You use a repeatable system that makes content easier to plan and return to.

Why listen to me?

Hi, I'm Richard, a Professional Copywriter

I’m not teaching theory. Well, maybe a little theory.

But, mainly, I’m teaching the process I use every day.

I’ve spent years working as a professional copywriter and content writer for businesses where clarity matters because confusion costs money.

Every month, I write and oversee hundreds of pieces of content across websites, emails, LinkedIn, and campaigns.

At that volume, inspiration is useless.

You need a system that works on ordinary days.

That’s what this course is built on.

course overview

Copywriting & Content Writing Essentials

Here's what you get:

  • Orientation – Reset how you think about content

  • Copywriting vs Content Writing – Know when to inform and when to ask

  • Buyer Questions – Generate ideas from real intent

  • Understanding Your Reader – Write with a clear audience

  • Framing Your Offer – Explain what you do clearly

  • Relatable Truths – Make content feel human

  • Copywriting Frameworks – Structure that works

  • Structure and Editing – Write and refine without spiralling

  • Thinking Before Writing – Remove confusion early

  • Four-Week Content Plan – Consistency without panic.

  • Think Like a Copywriter – A reusable mindset

    PLUS:

  • Worksheets

  • Course Downloads

  • Everything you need to create content consistently

Total value: £597

Today Just £297

STILL NOT SURE?

Frequently Asked Questions

Why teach it if it's so good? Why not keep it to yourself?

That's the first question I'd ask. And the answer is simple. It's because people now look at words on a page and assume AI can do the same job faster and cheaper.

And yes, AI can generate words. But it can’t decide what matters, what works, or what “good” looks like.

That still comes from the thinking before the writing. People are already using AI badly so I take the view that if you're going to use AI to generate content, you should know how to do it without AI.

This course shows you how to create the structure and briefing materials that make it useful instead of generic.

Do I get lifetime access?

Yes. Full access for ever. And, if I tweak anything, you'll always have access to the latest version.

Are workbooks included?

Yes. Every section includes practical workbooks that build into your own internal library. Something you can use to brief staff, freelancers, or AI tools properly.

Can I use this with AI?

Absolutely. Following the modules in the course gives AI something solid to work with.

How long does it take?

You can fly through the modules in a couple of hours. But the real value comes from spending time completing the worksheets with each module. You'll probably find you'll need to keep revisiting the course over time.

Is this just for social media?

No. The tools and techniques you'll learn on the course will help you write any type of marketing content like web pages, landing pages, adverts, emails, as well as social media posts.